"You hear that riff, the way the guitars start, and that’s just classic rock ‘n’ roll that you always want but don’t hear enough. And the control – it was that lovely thing of perfectly controlled tension. It seems too easy but it’s so hard to do. Rock ‘n ‘roll is not intellectual – it’s primal, it’s emotional. The Strokes just had it, really."
— Rough Trade Records’ Geoff Travis, who “listened to just 15 seconds of ‘The Modern Age’ before deciding to sign The Strokes”.  As told to The Guardian